scrapping since 2000, I have tried all the adhesives out there. Even the ones that rolled out smoothly did not stick in the long run - old layouts are falling apart. I have used the Scotch ATG for 4+ years and can highly recommend it. Yes, it's big and initially expensive, but it works, it sticks, and it lasts. The rolls last for weeks without needing replacement, and it is maneuverable even in small places. I recommend the 1/4" size for scrapbooking.
There really is not to much to decide on here, the amount of tape that is on this role makes up for the price of the atg gun by far, you will soon appreciate not running out of tape in the middle of a project and simply enjoy the price of the tape refills. Yeah thumbs up for scotch adhesive. And b 4 I 4 get the general use tape is what I use on my card making and scraobboking paper(s) I wood not recommend the General use for photos.
I absolutely love this adhesive system. Away with the smaller adhesives that run out too quickly. This is large enough to last through several projects, yet not to bulky to use. Threading the tape can be tricky at first, but there is a great diagram inside of the holder that works great between the need to insert a new refill and when did I put this last one in! :)
There isn't anything that hasn't already been said about the value and useability of Scotch ATG tape. Beats the heck out of smaller "snail" adhesive applicators. It does require that you scrupulously adhere to the technique for applying the adhesive. You have to be precise.