I love this stuff. I got this and Betty and Icee for Christmas. I love that they're thicker than regular acrylic paint, but they dry faster and shiner, and they don't wrinkle your paper like the cheap crap.
The HS paint is a pretty good quality paint, I was happy with how it covered and the color was a good rich brown. However, I guess I was expecting it to be different somehow than the cheaper paint that I've gotten elsewhere. I do like the style of the squeeze bottle, but other than that, I think I"ll stick with the cheaper paints I've got. There really isn't a good reason to go with the heidi swapp.