Love this stuff. I put off and put off buying the ATG 714 because of the expense, but when I figured how much I was spending on those little tape dispensers I decided to go for the big gun. I alsways seem to put the tape in wrong on the first try, but manage to figure it out. It is worth its weight in "gold". Very easy to use and VERY STICKY so be sure that you position whatever correctly the first time, cause its not going to let go once adhered.
Scotch ATG Gold tape is my all-time favorite scrapping adhesive (and this is coming from someone who remembers the days of glue sticks). The tape is very sticky and I have yet to find any of the pages that I've used it on coming apart, unlike with some other adhesives I have tried. The only drawback to this might be that it does not allow you to really move elements around on a page once they have been adhered. Once it's stuck, it's really STUCK!
This adhesive is excellent and the huge roll lets me work on and on as my creativity flows! My kids like to use it too!
The price is good I think. When I try to get it at the stores where there is always a coupon for a discount on purchases, then that always means the ATG adhesive is one of the first things wiped out on the shelves. With sb.com I order several at a time and know I will have what I need.