I'm a beginner, and this was one of the first punches that I used at my local scrapbook store for my first layout. You can use both the punched-out heart shape, and, you can use the "negative" left in the scrap of paper after you've punched out the heart. It's a great way to use leftover scraps of paper, and, this particular shape, the heart shape, is very versatile and can be used in wedding layouts (what I have used it for) and pet layouts and baby layouts, Valentine's Day, anniversaries, engagements, and even for traveling and food and shopping, etc. You'd be surprised how nice the heart shape looks even in non-traditional colors. In my first layout, the heart shape is cut out of a persimmon orange cardstock, and it looks really nice as an accent on the mostly blue page.
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