I have several family members who love to sew and quilt and using this border as a frame to those types of photos is a fantastic addition. I also used it on a friend's baby photo and used the words 'cute as a button' and as an addition to a friend's birthday card...'sew glad we're friends!' The options are endless and a great addition to your punches. I store all my punches in a clear plastic shoe rack on the back of my crafting door and I find myself using this punch quite a bit.
This punch is so versitile, especially for cardmakers. I can see it used for cards reading, "I love you SEW much", "Friends are the Quiltblocks of our lives", etc. Despite being a very detailed punch, it punches very easily and without tearing the pattern.
My wife is very happy with this item.