I hesitated more than once about ordering this because of the review that said the thread was a much lighter blue than expected. I finally decided to order and the spool I got was the deeper blue I was hoping for - just like the product photo. Perhaps the company has some color consistency issues? (or did in the past?)
I love the look of cards and layouts with this type of twine and when I saw these, I bought every color. It's a great value for the price because you get so many yards on one spool!
The blue in the picture is 10 times darker than IRL. It's so faded it's like a powder blue..