I am so glad another scrapbooker recommended this cardstock to me. It matches a TON of papers and I use it for matting pictures and for journaling all of the time when I scrap. It is a great price too! Awesome quality!
I love using Kraft cs for card-making backgrounds, because it's nice and neutral. I also love it for distressed projects, because it already has kind of a grungy look, even more so when inked and torn or sanded.
Bazzill is the best cardstock for good reason. This kraft colored paper is thick and is a beautiful color. It also has an interesting mix of threads and other items in the paper which makes it interesting.